Ten commandments on design
http://aknrkym.exblog.jp/2496638/
- Good design is innovative.
- Good design makes a product useful.
- Good design is aesthetic.
- Good design makes a product understandable.
- Good design is unobtrusive.
- Good design is honest.
- Good design has longevity.
- Good design is consequent down to the last detail.
- Good design is environmentally friendly.
- Good design is as little design as possible.